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  • Maximizing members' profitability

  • Being a power in the industry

  • Successful marketing strategies

  • Honesty and Integrity

  • Sharing

  • Innovation

Why membership in
could be the best business decision
you ever make…

If you have ideas and energy, and realize the benefit of teaming up with other strong and successful family entrepreneurs, if you are ready to take your business to the next level; if you understand that a deeper commitment brings a richer reward:

…you are ready to become a LEADING JEWELER!



Leading Jewelers Guild is a strategic alliance of independent jewelers that develops competitive advantages for its members.


  • COLLABORATION. Put your mind (and buying power) together with the best and brightest family-owned independent jewelers to maximize opportunities for success. You’ll be stronger and more independent through this strategic affiliation.

  • CONTINUING EDUCATION. We bring in the best retail consultants and trainers in the business. These aren’t like the seminars you attend at the major jewelry shows—you’ll roll up your sleeves and bring home real solutions.

  • SHARING. Learn from each other. Everyone has something unique to share. Often an unplanned conversation with an unexpected ‘buddy’ yields a breakthrough solution! Sharing continues year round via e-blasts, bulletin, online forums, etc.

  • FINANCIAL BENCHMARKING. Members participate in annual surveys to identify what “good” looks like and to reveal opportunities to improve productivity and financial strength.

  • FAMILY VALUES. Keep the family business in the family by including the entire family in our meetings. Your children grow up building strong bonds with their peers nationwide.

  • BRANDING. Thrive with our own brand, Love Story® Diamonds—100% owned by members. It’s a complete turnkey system including packaging, signage, displays, online training, sales contests and incentives and much more.

  • MERCHANDISE PROGRAM. You know you’re getting the best price. Coordinating catalogs, signage, displays, web graphics and promotions available.

  • CONTENT CREATION. We create world-class catalogs, mailers and flyers at our own state-of-the-art studio. You get group catalogs at great prices, or use our studio to produce custom signage, ads and web graphics just for your store.

  • BUYING GROUP. We negotiate the best discounts on NIC (not in catalog) lines to help round out your total merchandise mix.  The buying discounts alone can easily cover the cost of your dues. Plus you’ll benefit from extended terms (OAC), generous stock balancing, web images and quantity rebates!

  • CREDIT. Utilize the best third-party credit program in our industry.

  • TRAINING. Bring your webmaster or social media coordinator to our hands-on Digital Strategy Seminar. Learn what you should be doing online and how! Integrate supervisors, managers and other non-owners with our Supervisor Seminar.

But, to appreciate the DIFFERENCE Leading Jewelers Guild can make in your business and in your life, it’s necessary to attend one of our semi-annual meetings. Prospective new members attend at their own (travel and hotel) expense. There are no registration fees. Prospective new members are comp’d at all full-group dinners and social events.

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